The wild tweet hit Wall Street at precisely 12:48 p.m. Tuesday — and things just keep getting wilder.
Seemingly out of the blue, Elon Musk proclaimed that he might pull his money-losing Tesla Inc. off the
market. Taking the electric-car company private at the price he touted would amount to an $82 billion
valuation, a monumental sum that left many investors wondering: Is this a joke? Musk, the enfant
terrible of Tesla and SpaceX, has defied the odds before. But Tuesday’s gambit — unleashed in tweet
after tweet over the next 2 hours and 40 minutes — opened a new chapter in one of the most
tempestuous business stories of our time. Even fans seemed unsure whether Musk could pull this off —
or, if he does, where that will leave Tesla. Only a week ago, the company with a seemingly unshakable
base of firm believers and equally fierce legion of detractors recorded another huge loss after burning
through hundreds of millions of dollars.
Indeed, Musk’s initial tweet, sent roughly half an hour after news emerged that Saudi Arabia’s sovereign
wealth fund had built a stake in Tesla worth about $2 billion, was the latest in a series of unusual
maneuvers that have thrust the executive into the public spotlight.
He’s made no secret that he has little patience for his naysayers. In a May conference call, the CEO
blithely said that if investors were concerned about the volatility of Tesla’s stock, they shouldn’t own the
“The reason for doing this is all about creating the environment for Tesla to operate best,” Musk, 47,
wrote Tuesday in an email to employees. He said wild swings in the carmaker’s stock price are a “major
distraction” to Tesla workers, who are all shareholders. And he said that being public “puts enormous
pressure on Tesla to make decisions that may be right for a given quarter, but not necessarily right for